Norfolk Southern Corporation today unveiled the results of its first-ever Automotive Buyer Benchmark, a look into the decision-making processes of consumers who are, or will soon be, searching for a new vehicle. The findings underscored the importance car buyers place on automotive supply chain sustainability.

Eighty-eight percent of respondents research a manufacturer’s sustainability initiatives, such as how they minimize waste and environmental impact, before purchasing a vehicle. More than two-thirds (69%) said they would choose one car brand over another if it had obtained a sustainability certification for its manufacturing and transportation processes.

When asked specifically about the transportation process, 68% said it is important that automotive manufacturers use the most sustainable methods possible when delivering finished vehicles. Rail was respondents’ preferred option, with 69% saying they believe trains are the most sustainable method for transporting a vehicle from the manufacturer to the dealership.

-via Press Release