Amtrak’s newest commercial, ‘The Build,’ has just dropped with 30-second and 15-second spots featuring the electrifying speed, premium amenities, and smooth ride of its NextGen Acela trains. The commercial exudes a polished, sleek aesthetic, and a direct, confident tone amplifying Amtrak’s commitment to a new era of rail travel. A video of ‘The Build’ can be found on the Amtrak Media Center.

Every aspect of the commercial was selected to reflect a blend of Amtrak’s New Era of Rail, NextGen Acela’s innovations, and Amtrak’s bold, national advertising campaign, ‘Retrain Travel,’ which encourages consumers to reconsider their approach to travel and avoid many of the traditional hurdles of flying and driving by choosing the benefits of passenger rail.

This extension of the original campaign reflects a broader brand ambition to modernize perception and reposition Amtrak as a leader in both premium and everyday travel. This includes showing up in unexpected places and enhancing cultural relevancy with its Retrain Travel messaging, including the debut of ‘Trak Suits, the Train-tacular social post, and more.

-via Press Release