Amtrak announced today that it is partnering with NYC & Company, the official destination marketing organization and convention and visitors bureau for the five boroughs of New York City, to promote train travel to New York City via the Moynihan Train Hall. NYC & Company and Amtrak will use programmatic advertising, social media, out of home, radio, influencers, and other digital assets to promote the ease, comfort and convenience of traveling by Amtrak to New York City from the other major cities in the Northeast Corridor. The campaign reinforces Amtrak’s national brand message that its Acela and Northeast Regional service is the easiest way to get to New York – Just an Amtrak Away.

NYC & Company launched the first phase of the “It’s Time for New York City” campaign earlier this year. It is the largest-ever, multi-phased global tourism marketing and advertising campaign to promote all five boroughs. NYC & Company predicts 34.6 million people will visit New York City in 2021.

-via Press Release