Port Authority Rebrands as Pittsburgh Regional Transit

Port Authority of Allegheny County is now Pittsburgh Regional Transit (PRT), a name and brand that better reflects the services, values, and location of who we are and what we do every day.  The new brand reflects a more modern transit agency that aims to improve and simplify public transportation in our region. The name PRT – pronounced “part” – indicates where we operate and the services we provide.

“For decades, the name Port Authority has led people to jokingly ask where the boats are, so to have a
name and brand that reflects the agency and its work is significant. In Katharine’s short tenure with the
now Pittsburgh Regional Transit, the team has embraced technology, sought innovative ways to
transform their services, and continues to look for ways to serve the greater community. Now, the name
reflects that same vision for our future.”

Public information and materials such as schedules, brochures, the website, and signage will be redesigned in various stages consistent with the PRT brand over the next year. Vehicles will initially receive decals and a wholly new design as they are purchased.

-via Press Release

This article was posted on: June 10, 2022